Areas of Interest for Research and Teaching

Curiosity and an urge to understand society were essential for my choice of profession. The following keywords are descriptive of my areas of interest in research, teaching, and service.

Primary Topics

Organizing, Customer Relationships, Strategy

Additional Topics

Business Development, Business Marketing, Business Strategy, Competitiveness, Customer Equity, Differentiation, Entrepreneurship, Information and Communication Technology (ICT), Market Analysis, Marketing Channels, Market Strategy, Marketing Strategy, Personal Selling and Sales Management, Segmentation, Services

Industries

Airline, Art, Private Banking, Entertainment, Finance, Music, Professional Services, Software