Daniel Grenblad
Mission
Daniel Grenblad, you need a purpose! I have realized the benefit of knowing the goal and motivating factors in what one pursues. This led me to formulate my personal mission statement:
My mission as a professional is to contribute to academic research in business and to disseminate business knowledge so that the needs of people and society can be better met.
Biography
I am a PhD Candidate at Stockholm School of Economics (Handelshögskolan i Stockholm), located in the city center of Stockholm, Sweden. My organizational belonging is with the Department of Marketing and Strategy. I also work with faculty and pedagogy development at the business school. These activities represents my third career.
Prior to this, I worked with marketing and sales in the software industry. I have also worked in the music industry for several years. My educational background includes an MSc in Business with a focus on Business Strategy at Linköping University, and a University Diploma in Engineering at Mälardalen University College.
Occasionally, I perform consulting for companies, government organizations, and talented individuals. My services include e.g. strategy analysis and development, business development, market analysis, and marketing strategy. Consulting is a way for me to make better prioritizations within my academic research and assure its relevancy to business practice. Yet, as my mission statement also reads, academic research and teaching activity is my first priority.
During the spring of 2012, I am a researcher in residence at University of Zurich.